Local SEO Services

Search Engine Optimisation

What is Local SEO and How Does Local SEO Work?

Local SEO (search engine optimisation is specific. Local customers are looking for businesses near them that can provide them with something specific.

Someone in Wolverhampton searching for a platform scale doesn’t want to find a business in Manchester. They specifically want to find a platform scale business in Wolverhampton.

Local SEO helps businesses connect with these customers by targeting in their marketing strategies.

Local search can lead to more customer visits. Customers who search for a local business are often ready to visit.

Google research shows that 78% of people who conduct a local mobile search visit a business within 24 hours.

Local searches have high purchase intent. When people look for local businesses, they are often near the bottom of the sales funnel and ready to make a purchase.


Search Engine Land reports that 78% of local mobile searches result in a purchase either in-store or online.

Local searchers are ready to visit a business and make a purchase. They want to find a place nearby that offers what they want and need.

Local SEO helps them find it and most importantly Local SEO helps them find you.

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Local SEO and Search Engines.

The main differences between general SEO and Local SEO is that general SEO focuses on optimising a website while Local SEO focuses on optimising your business to be found locally to the area which your customers are searching from on either their mobile devices or personal computers.

Local SEO exists because search engines want to provide the most relevant and useful results possible.

It wouldn’t make sense for people in Walsall to search for a dry cleaner and see results for a business based in London.

One thing both Local SEO and general SEO have in common is they aim to bring in more qualified leads to your business by bringing more traffic to either your website or your local business listing.

Local Businesses

Be Relevant, be Local.

There is more to Local SEO than just filling out a form for a Google Business Page or creating a social media business page on Facebook to be found sucessfully locally in your business area.

To get the most from your local SEO campaign you need to ensure that all of your local listings such as Yelp, Angie’s List and Yellow Pages are properly optimised and include the correct information which help’s the search engines rank you high on your specific niche keywords.

Relevant citations are critical to your business’ performance online, but most small business owners do not have the time to complete and optimize hundreds of local listings.

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How We Can Help You

At 123 Web Services, we take a strategy-first approach to show you real results. Our digital marketing team goes above and beyond to ensure our web marketing campaigns do not just drum up new business for our clients but also support sustainable success.

When you succeed, We succeed.

The Internet has transformed how consumers learn, research, shop, and interact.

A properly optimised website will rank highly on Google, Yahoo, and Bing, which can often be the difference between success and failure.

If your business is dependent on customers finding your business locally then you need a local SEO service that knows the ins and outs of Local SEO.

Ready to Grow Your Business?

Get in touch to find out how we can help your business get found locally and generate more leads & sales. We look forward to hearing from you..